Our friends over at Google have decided to turn the heat up on spam emails.
Starting from 2024, Gmail will require bulk senders to authenticate their emails. That means if you’re hitting ‘send’ on more than 5,000 emails to Gmail addresses per day, you need to pay attention.
It’s all about protecting consumers from an avalanche of excess messages. But while it might sound like a great idea for your inbox, it could mean a few migraines for businesses in the coming months.
So what’s the magic potion to keep your emails from being banished to the realm of spam – or worse, not delivered at all? The answer is simple: Email Authentication.
The Microsoft Defender for Office 365 team has told businesses to set up email authentication for their domain, ensuring their messages are less likely to be rejected or marked as spam. A win-win situation, wouldn’t you agree?
Gmail is also asking senders to adopt SPF/DKIM and DMARC email authentication. This is expected to help combat pesky phishing attacks. So, not only are your emails more likely to reach their destination, but they’ll also be safer.
Senders are also being asked to make unsubscribing easier.
The beauty of these changes is that you’ll see the benefit on all email platforms. It’s time to roll up your sleeves and get your email game in order. After all, as Microsoft puts it, ‘it helps maintain the deliverability and reputation of your email campaigns.’ And who can argue with that?
Is this something you’ve already done? Can my team help?
#Gmail #EmailAuthentication #AntiSpam
https://www.techradar.com/pro/google-has-some-new-anti-spam-rules-is-your-microsoft-365-account-ready
