Have you heard about the latest thing Microsoft is doing to keep you using its browser, Edge? It might raise your eyebrows…
When you use Edge to download Google Chrome, Microsoft now presents you with a poll asking why you’re looking for an alternative. Yes, it wants to know why you’re straying away from its browser.
This is not the first time we’ve seen the company pushing hard to make Edge your default choice. If you use Edge you will have seen the constant ads, banners, and pop-ups nudging you to stick with it. But this new tactic takes things to a whole new level, don’t you think?
Here’s how it works: You open Edge, head to the Chrome download page, and as soon as the download begins, Microsoft throws up a sidebar with a survey. ‘Why do you need another browser?’ it asks. It’s a question that could be seen as both straightforward and confrontational.
So, what does this mean for us, business owners and managers? Is this just a harmless survey or a passive aggressive step from Microsoft? And more importantly, would it encourage you to stick with Edge instead of Chrome?
I’d love to hear your thoughts on this one. Comment below if you think Microsoft is overstepping its boundaries.
#MicrosoftEdge #GoogleChrome #BrowserWars
https://www.techradar.com/computing/browsers/microsoft-now-demands-to-know-why-you-just-wont-use-edge-when-you-inevitably-download-chrome-using-it